Dr. Larry Percy
I am a marketing and communication consultant and visiting professor with appointments at several leading international business schools.
With over 40 years of experience in both the marketplace and academic world, I am able to apply the latest thinking to your problems in ways that are understandable and lead to results.
- Visiting Professor, University of Oxford, Copenhagen Business School and Luiss Business School, Rome, and International Consultant in Marketing Communications and Brand Strategy.
- In demand speaker, consultant and seminar leader.
- Author or coauthor of several leading books in the areas of marketing strategy and advertising theory, including what have been the leading graduate school texts in advertising for the last 25 years.
- Authored and co-authored over ninety books, papers and articles which have been translated into many foreign languages, including Chinese, Japanese and Russian.
For information about many of the things I can do to help you with your marketing and communication needs, click any of these links to:
- Learn more about my background and some of the people I have helped, including organizations and companies like NASA and AB-InBev
- Learn about some of the tools I have developed that help managers build strong brands
- Learn about the custom seminars and workshops I have recently offered to provide managers with techniques and thinking to help them do a better job
- Learn about articles I have published that will help you build strong brands and apply some of the latest insights from neuropsychology for more effective advertising
- Learn about some of my books that will stimulate your thinking and help you become better at what you do
- Read These Recent Articles
Strategic Integrated Marketing Communications
Considered by many the best available book on the subjectStrategic Integrated Marketing Communications
Not only makes an excellent textbook for courses in IMC, but also offers practical insights for managers to successfully implement IMC.
- An essential book for today’s marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies
- Once an emerging discipline, IMC now lies at the heart of successful Marketing Strategys
Strategic Advertising Management
The most applied guide to strategic advertising management, with strong foundations in theory and a wide range of international examplesStrategic Advertising Management
The sixth edition from Oxford University Press that looks at advertising and other marketing communication within a clear strategic framework, providing insight for both students and markets
- Strikes the perfect balance between advertising theory and practice
- Equips you with the necessary skills to develop memorable and persuasive advertising campaigns
- Online Resource Center
Strategic Brand Management
The perfect introduction to brand management, explaining, analysing and evaluating brand concepts within 12 concise chaptersStrategic Brand Management
The second edition from Oxford Press that offers a unique socio-cultural approach to brand management, enabling you to understand the different aspects of the subject
- Fully updated and revised with the inclusion of corporate reputation and social responsibility and brand communities
- Presents theories, such as brand extension and portfolio management, in an accessible style
- Uses real-life examples to help you link theory and practice
- Online Resource Center
What people are saying…